Have you heard that customers hate the car buying process? I thought so. Fact is, lately it’s hard to avoid the constant sound of critical voices telling dealers they must make dramatic changes to the way they operate their business. It goes something like this: Change everything you’ve ever known about the car business, then…

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Selling vehicles can be a hard business. Though people need cars every day, most people don’t buy them often. Instead, the fix their old ones until it is no longer feasible. Since people don’t buy new (or used) vehicles often, there is a lot of competition between car lots and dealerships. When people do decide…

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Cyber security is becoming an increasingly crucial part of any small business operations. Every year, millions of consumer data points get leaked, either through hacking or by accidental or purposeful employee actions. And, importantly, 60 percent of small businesses who suffer from a cyber attack go out of business within 6 months. It’s easy to…

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Do you ever look at other auto dealerships in your community and wonder how they are meeting their quota every month while you are struggling to get by? It can be very easy to find someone to blame for the struggles your auto dealership is having. You can blame your sales staff for not being motivated…

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Whether you are a rookie car salesman or just looking to brush up on your sales skills, you have come to the right place. Any salesperson at any skill level in their career will always benefit from continuously educating themselves on ways to increase their sales potential. And not only is it important to keep researching…

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