4 Auto Dealership Marketing Tips to Take Advantage of in 2017
Auto Dealership Marketing
2016 has come and gone and the new year is finally upon us which means we can expect a lot of changes in virtually every industry that exists. That includes automotive dealerships and the way they do business. Anyone in the auto industry from dealership owners to car salesmen know the importance of effective, strategized marketing. As we begin 2017, you can expect to see the way auto dealers market themselves to evolve in different ways. In this post we will uncover four auto dealership marketing tips to take advantage of in 2017.
- Don’t Slack on The Social Media Front: If you don’t have a social media presence, get one fast. The world of digital marketing has become so high-end that even social media plays a hugely integral and beneficial role in reaching your target audience. Make sure you have a presence on all of the relevant social media platforms such as Facebook, Instagram, and Twitter. Secondly, make sure you have a strong presence on platforms that are relevant to your demographic. Is your ideal consumer a young, urban professional? Focus more heavily on building your presence on Instagram. Is your ideal consumer a suburban mom? Choose to focus more of your time on building your Facebook page and followers.
- Video, Video, And More Video: 2016 showed us just how powerful the medium of video is for digital marketing. In 2017, we are going to watch it expand. As a business, any auto dealership should take advantage of this. Integrate more 30, 60, or 90 second videos onto your Facebook page, experiment with live streaming video content, and use video on Instagram. You should also begin integrating video into your web design and on the homepage of your website. People are very visual creatures and respond better to things they can see, rather than read. If you want to better capture your target audience’s attention, you need to rely more heavily on video, rather than solely relying on written content. This is not to say you should ditch your content marketing strategy or throw away the blog. Just include video as much as possible.
- Make Yourself More Accessible to Your Target Audience: Fewer people are relying on phone calls or in-person visits to your dealership to get the answers they are looking for. Instead, people would prefer contacting you through online means. In order to make your auto dealership more accommodating to current and potential customers, you need to perfect your means of communication. Ask yourself some critical questions as you begin 2017. Do I have 24/7 support or any form of customer service support? Do I have a way for people to contact me with comments, questions, and concerns through social media? In addition to perfecting your means of communication, you want to provide your target audience with multiple avenues with which they can contact you.
- Keep Everything Connected: As you build and enhance the multiple ways you market your auto dealership online, you want to begin to connect all of them. Do you use email marketing newsletters? Implement social media sharing buttons and video content into the emails you send out. List your website and other pertinent links on your social media platforms. Encourage video viewers and website visitors to subscribe to your weekly or monthly emails newsletters. This will not only broaden your social media followers (which could then convert into paying customers), it will strengthen your brand identity online and offline. Make your auto dealership brand ubiquitous on every corner of the web in order to make the public recognize you more easily and eventually choose you over your competitors.
Looking for more ways to start sales for your auto dealership? Contact us today!
Author: Pete Maclnnis
Author Bio: Pete brings over 37 years of experience in automotive finance and technology as Founder and CEO of eLEND Solutions™. Founded in 2003 as DealerCentric, eLEND Solutions™ is an automotive FinTech company specializing in online and in-store digital credit, identity and finance solutions designed to create a more efficient and profitable vehicle purchase process for the retail automotive industry.