Dealers know the value of digital retailing and how effectively it can increase visitor to sales ratio’s and make the showroom process more satisfying and profitable. Yet the adoption of digital retailing solutions is still fairly low. In fact, we recently surveyed dealers and found that, though dealers understand its value. Most are still reluctant…

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digital retailing

That seems like a pretty easy question. After all, digital retailing has been trending for more than 2 years and is being touted as the next obvious step to bring your dealership more in line with consumer expectations. It’s all about giving consumers the online tools they need to accelerate intent to then move themselves…

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Have you heard that customers hate the car buying process? I thought so. Fact is, lately it’s hard to avoid the constant sound of critical voices telling dealers they must make dramatic changes to the way they operate their business. It goes something like this: Change everything you’ve ever known about the car business, then…

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Selling vehicles can be a hard business. Though people need cars every day, most people don’t buy them often. Instead, the fix their old ones until it is no longer feasible. Since people don’t buy new (or used) vehicles often, there is a lot of competition between car lots and dealerships. When people do decide…

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Do you ever look at other auto dealerships in your community and wonder how they are meeting their quota every month while you are struggling to get by? It can be very easy to find someone to blame for the struggles your auto dealership is having. You can blame your sales staff for not being motivated…

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