There are few absolutes when it comes to the business of selling cars — which is a little amazing, right? Most dealerships work hard to define an optimized path to success, one that starts the moment a car buyer sets an appointment or walks into the showroom. Yet even though there’s this clear and organized…

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Auto Dealership Marketing Buying or leasing a vehicle isn’t a daily event in consumers’ lives, so why should they download an auto dealership’s mobile app? Downloading an app does bring that brand closer to the consumer’s daily life, yet the app needs to provide some useful or essential function to be downloaded and used. Let’s…

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If you want to see an increase in sales at your auto dealership, it is absolutely essential that you up your game on the digital marketing front. Without utilizing the benefits of digital marketing, you are putting yourself at a serious disadvantage and allowing competitors to secure customers that should have gone to you. In…

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Gone are the days when smartphones were reserved for suit wearing, globe-trotting, business executives. The mobile wave isn’t at a tipping-point, it’s tipped, hard. And with hundreds of thousands of mobile apps on the market, with more being delivered daily, popularity among smart phones continues to grow. As of 2013, the majority of Americans (56% to…

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