Optimism. Despite a new car sales market that seems increasingly unsettled with every passing headline, I thought last month’s 2018 NADA (National Automobile Dealers Association) was notable for its positivity. There was a feeling of optimism, and energy, that ran through vendor booths, dinners, demos and parties. It was a little surprising when you think…

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As the influence and reach of the internet continues to grow, it can be difficult to determine how to harness its power to capture more than your fair share of the benefit. As a dealer operator – and someone probably not at expert in SEO/SEM and all things social – it’s a huge challenge.   …

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Have you ever scratched your head in confusion wondering why the auto dealership a few minutes away is improving its sales every day and you are just skating by? It can be easy for someone to point fingers at the next person. You can place blame on your sales team, the inventory that you are…

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When you work in the world of car sales, it is imperative to consistently brush up on new ways to improve the car buying experience for the shopper. Taking the time to research new techniques is important and beneficial for you, the entire dealership, and the person buying the car. But all of the research…

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Today’s car shoppers are savvy. They know how to spot upsells a mile away and, in some cases, they may be reluctant to dive in and make a purchase at all, much less on your timeline. By learning how to effectively upsell your shopper, however, you can substantially change the way you approach customers and…

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Selling vehicles can be a hard business. Though people need cars every day, most people don’t buy them often. Instead, the fix their old ones until it is no longer feasible. Since people don’t buy new (or used) vehicles often, there is a lot of competition between car lots and dealerships. When people do decide…

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Whether you are a rookie car salesman or just looking to brush up on your sales skills, you have come to the right place. Any salesperson at any skill level in their career will always benefit from continuously educating themselves on ways to increase their sales potential. And not only is it important to keep researching…

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The end goal of every auto dealership and every salesperson on that dealership lot is to create a higher volume of car sales while maintaining a solid, trusted reputation. That is easier said that done, especially when a dealership isn’t equipped with all of the right tactics to make the car buying experience easier for…

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What percentage of sales does your sales staff close on a consistent basis? Typically, a dealership will usually close less than 25 percent of sales that walk through the doors of your auto dealership. Over 80 percent of the potential buyers who walk through your doors will walk away without making a purchase. Not only…

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