Optimism. Despite a new car sales market that seems increasingly unsettled with every passing headline, I thought last month’s 2018 NADA (National Automobile Dealers Association) was notable for its positivity. There was a feeling of optimism, and energy, that ran through vendor booths, dinners, demos and parties. It was a little surprising when you think…

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Dealers know the value of digital retailing and how effectively it can increase visitor to sales ratio’s and make the showroom process more satisfying and profitable. Yet the adoption of digital retailing solutions is still fairly low. In fact, we recently surveyed dealers and found that, though dealers understand its value. Most are still reluctant…

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digital retailing

That seems like a pretty easy question. After all, digital retailing has been trending for more than 2 years and is being touted as the next obvious step to bring your dealership more in line with consumer expectations. It’s all about giving consumers the online tools they need to accelerate intent to then move themselves…

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Financing is thought of as the worst part of the car-buying process for many customers. What they don’t know is that they’re far from alone in that thinking: In reality, many dealership employees feel exactly the same way. Financing will make or break a deal that everyone is happy with. But how can you make…

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There are few absolutes when it comes to the business of selling cars — which is a little amazing, right? Most dealerships work hard to define an optimized path to success, one that starts the moment a car buyer sets an appointment or walks into the showroom. Yet even though there’s this clear and organized…

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The ideal car buying experience is relatively streamlined. A potential customer, having already done their research, comes to your lot, picks a car, loves the test drive, and walks away with the car thanks to favorable financing. But every dealership manager knows the reality doesn’t tend to be nearly that straightforward. Potential customers leave without buying…

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You’ve taken the news about the rise in cybersecurity threats seriously. You know that small businesses are now targeted just as often as bigger ones, and that cyber criminals are more sophisticated than ever before. Before you congratulate yourself on a job well done, however, make sure you’ve taken note of another part of your…

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