Convert More Shoppers into Buyers, Online or In-Store

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of car shoppers
start their
journey online,
and only visit 1-2
dealerships after that.

Stand out where your customers start out.

CreditPlus is the fastest way to increase visitor to sales ratios. Our interactive, short form applications and instant credit decisions generate 10-12 times MORE high quality conversions - all enhanced with real time credit data - than standard long form credit apps.

  • Increase Conversions

    12x more conversions compared to long-form credit applications1

  • Sell More Cars

    30% first time closing ratios2

  • More Live Credit Score Leads

    Monthly per store average of 54 submitted credit applications3

  • Great ROI

    Average $7.30 cost per high quality lead3

1 Study
2 IHS Global Insights Study, Sales Match Analysis
3 Known Customer Averages

Choice of hard-pull or soft-pull solutions

Ultimate Flexibility

CreditPlus works with all major CRM’s, Dealertrack, RouteOne, and plugs into any website platform.

We want to earn your business everyday. Month to month contract. No annual commitment required.


Felix Chevrolet

"Since I’ve setup eLEND Solutions at Felix Chevrolet, we have more than doubled the number of credit apps we were receiving and we are on pace to triple that number for this month! We recently we went with the soft-pull which gave us a another 15% increase. This widget on my website, year in and year out, is my best tool and #1 in the bang-for-buck category!!!"

  • Credit Reports

    We partner with the (3) leading credit repositories and all credit resellers

  • Custom Design to Fit Brand

    CreditPlus can plug-in to any website or used as a stand-alone microsite. Includes multiple color selections and choice of optional / required fields

Not All Credit Reporting Solutions Are Created Equal

Tailored To Meet Your Objectives
  • Includes Choice of hard-pull or soft-pull program options.
  • Can plug-in to any website or used as a stand- alone microsite.
  • Can be used online. In the showroom. In the service lane. And all outbound Marketing.
Live Credit Data
  • Full credit report file (Not selective attributes)
  • Real-time FICO score (Not a score range)
Not A Standalone Platform
  • Direct integrations with all major CRM platforms, DealerTrack and RouteOne
Drives Engagement
  • 100% Responsive
  • Interactive, short from app
  • Instant credit decisions
  • Embedded chat, email and text tools
  • Pre-Qualification Certificate
Commited To Your Success
  • Live Customer Support with after hours number
  • Ongoing training and optimizations
  • Month to month contract. No annual commitment required.
  • Performance guarantee (terms & conditions apply)
Made To Order
  • Dealer controls all credit filters
  • Flexible branding options including multiple color selections and choice of optional fields
  • Custom design and messaging options for all banners and buttons.




  • Hard Credit Pull
  • Instant pre-approval decisions
  • Mobile Responsive In-App Communication Tools
  • Dealer controlled credit filters
  • Integrations with all CRM platforms, DealerTrack and RouteOne
  • Full suite of compliance tools
  • Highest level of information security certification available


All CORE package features plus:

  • Consumer consented, soft-pull pre-qualification
  • No impact to customer credit
  • FULL credit report 100% accurate, real time FICO score
  • Lower transaction costs: $1.50 per pull
  • Simplified compliance requirements No Credit Score Notice Required No Risk Based Pricing Notice required No Adverse Action requirement Firm Offer of Credit not required


All ENHANCED package Features plus:

  • Instant, pre-qualified, 1st pencil finance terms matched to dealer's lender programs
  • Dealer controlled finance filters and presented payment terms
  • Configurable payment terms can include all fees, taxes and dealer markup
  • Decision engine supports a limitless number of lenders, lender loan terms, rules and program guidelines

'No charge' In-Store Enhancements Are Now Availiable

Start reducing transaction times with every customer. Stop the online to in-store process disconnects. Stop wasting your customers time filling out lengthy paper credit apps. Stop wasting your time re-keying those credit apps into other platforms.

New In-store digital showroom app solutions for new or returning customers are now available with CreditPlus. Use one or all of our options - at no charge.

  • Time Savings

    • Easily accessible. No login required.
    • Web based. Standalone URL
    • Eliminate filling out paper credit apps
    • No more salesperson data entry
  • Compliance

    • Auto-populates onto printable credit app
    • Option for digital signature capture.
    • Digital copy of permissible purpose
  • Flexability

    • Short or long forms options
    • Hard pull or soft pull options
    • Soft pull with or without SS#
    • Option for Cash buyers
  • CSI

    • Place on any screen, any device
    • Customer facing. Customer initiated.
    • Reduces unengaged wait time.