About eLEND Solutions

Our Story

eLEND Solutions™ (formerly DealerCentric®), is an automotive FinTech company providing a vendor neutral, API-based middleware solution for true end-to-end connected retailing. Our solution bridges the gap between shopping and buying - delivering transactable, lender matched payment options and funding scenarios at the point-of-sale, online and in-store. The platform specializes in hybrid credit, identity verification, and ‘pre-desking’ solutions. By changing when and how the shopper is introduced to realistic payment information and dealership financing options, the combination of technology and data enable the dealer and the customer to come together much faster - and more profitably.

What Sets eLEND Solutions Apart?

Technical Expertise

We are a certified partner with all credit repositories, have access to raw credit data, have the technical capabilities to parse the data and have the required compliance and security certifications to do it.

Accuracy

Advanced credit filtering and calculation logic provides every customer with personalized, fundable lease and finance calculations for all year, make, model, trim, option combinations and all credit tiers - for all buying scenarios.

Easy to
Work With

Vendor-neutral platform, unifying API’s and almost endless configuration options give you the flexibility to determine what advantages and workflows work best for your strategy,  your process and your customers.

Leadership Team

Pete Macinnis

CEO and Founder

Pete brings over 40 years of experience in automotive finance and technology as Founder and CEO of eLEND Solutions™. Founded in 2003 as DealerCentric, Pete is leading the company’s evolution to an automotive FinTech company that specializes in digital credit and finance solutions designed to create a more efficient vehicle purchase process for the retail automotive industry.

Pete began his career with WFS Financial where he spent 14 years in various management positions that helped grow the company from $100M in assets to over $4B serviced. Pete left WFS and co-founded auto finance company Onyx Acceptance in 1993. Onyx originated over $14 billion in auto loans, went public in 1996 and was acquired by Capital One in 2005.

Cindy Cook

COO

Bringing 20+ years of automotive industry experience to the company, Cindy is responsible for the day-to-day administrative and business operations of the company, including overseeing all Customer Support and Retention efforts.

Prior to joining eLEND Solutions, she spent over 15 years working for several companies including WFS & Onyx Acceptance Corporation, becoming the top producing loan officer for both and managing Onyx’s largest auto finance center, generating $20 million in monthly loan originations.

Paul Lusignan

CIO

Bringing 20+ years of information technology experience to the company, Paul is responsible for overseeing all aspects of information technology, including software engineering, technical operations, enterprise information systems and data operations.

Prior to joining eLEND Solutions, he spent over 15 years engineering software for several companies including Lending Tree, Onyx Acceptance Corporation and Capital One — building multi-lender platforms and automated decisioning engines for both mortgage and automotive finance. Paul holds a B.S. in Computer Information Systems from Chapman University.

Scott Tracy

CMO

Scott brings 20+ years of marketing, strategic planning and business development leadership, including more than 10 years of executive-level automotive experience to the company. Scott is responsible for all demand generation, customer acquisition, and retention initiatives.

Prior to joining eLEND Solutions, his broad background included several senior marketing positions building brands for private and public companies at various growth stages and spanning diverse industries including automotive, consumer packaged goods and digital media. Scott holds a B.S. in Finance from the University of Florida.

Gary Guthary

CSO

Gary Guthary is the Chief Security Officer at eLEND Solutions. Gary is responsible for the implementation and administration of the company’s security program, risk assessment and management, vendor management, and incident response planning. Gary has over 25 years of broad IT experience in Auto Finance and Internet Provider industries, including software engineering, database administration, distributed team management, and industry standards/regulatory compliance. He joined eLEND Solutions in October 2009 as the Director of Information Technology. Gary holds a B.A in Sociology from Cal State Fullerton.

Robin Grebel

Controller

Robin Grebel has been the Controller at eLEND Solutions since 2019. In this role, Robin is responsible for managing eLEND Solutions’ financial and accounting operations, investor relations, human resources, payroll and vendor management functions. Robin brings more than 20 years’ experience to the role having most recently worked as the Vice President of Accounting for Consolidated Analytics, a Real Estate Valuation company. Robin obtained her B.S. in Marketing from University of Colorado, Boulder and MBA from Chapman University.