Pre-Approvals or Pre-Quals? Customers Can’t Tell.
Presenting a pre-qualification as a “pre-approval” sets off a chain reaction: false expectations, wasted time, and lost gross. This article breaks down why it happens and what it means for your store.
- From the BDC to F&I, bad signals create friction across the store.
- Sales runs with shaky numbers, and F&I gets stuck resetting the deal.
- Customers walk away feeling misled, and trust takes the hit.
