One Platform: Built Around How Your Dealership Sells
Improve online credit application conversion, simplify the in-store process, or bring online and in-store credit together in one process.
Online Solution
Leads Don’t Mean Buyers
In-Store Solution
Paper Apps Wreck Momentum
Online + In-store
One Unified Credit Experience
Online Credit Solution
Leads Don’t Mean Buyers
Most credit apps are lead-gen widgets. You get a name and contact info, nothing more. Some close. Most just waste time.
Most credit tools stall buyers with a generic ‘Thank you for your info’ auto-response. Be better. Deliver an instant credit decision. Trust goes up, momentum stays alive, and buyers keep moving toward the showroom.
More than a widget. A platform built for deal generation.
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More Credit Apps Completed
Typical long-form apps convert at 10–15%. Dealers using our express credit app average over 60%, 5x more apps that actually submit.
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Uploads & Income Are Buying Signals
Shoppers can add income information and upload docs anytime. Tire kickers don’t do this. It’s intent you can act on. Momentum for them, time saved for you, and cleaner deals that close faster.
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More Shows That Actually Close
Dealers average 60+ showroom-ready leads per month from our express credit app, with over 36% closing inside 4 weeks.
More than a widget. A platform built for deal generation.
Setup is turnkey. We’re certified with all three bureaus and integrated with RouteOne, Dealertrack, and the CRMs you already use. Apps push straight through with no re-keying. Most stores are live in under a day. As soon as subscriber codes are in, you’re ready. Compliance workflows and disclosures are built in, so you’re covered from day one.
In-Store Credit Solution
Twenty Minutes Nobody Has
Paper isn’t progress, it’s pain. It silently drains margin, trust, and momentum. The costs are invisible...until you add them up.
“We’ve been an eLEND client for almost 20 years. The showroom app is secure, easy to use and accurate. I work with many vendors and the quick and responsive support we get from your entire team is unmatched. Frankly, we’d pay more for what you provide us. Highly recommend!”
Mtn View Ford
Chattanooga, TN
Convenience and speed. Buyers want it. Dealers need it.
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Faster Sales Throughput
Paper pre-quals eat 20 minutes. Going paperless eliminates un-engaged buyer wait times while your team saves time not re-entering their information.
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Momentum That Lasts
Apps push straight into RouteOne or Dealertrack, and your CRM. Instant decisions mean the first pencil drops sooner and the “yes” comes faster.
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Confidence That Closes
Buyers see progress, not paperwork. Confidence and trust both increase, and so do CSI and profit opportunities.
Convenience and speed. Buyers want it. Dealers need it.
Understandable. But think about your customer. Paper apps drain momentum and invites mistakes. Bad handwriting, missed fields, re-keying. It all eats time. Asking a customer to share PII with a salesperson they don’t know? Uncomfortable at best. Compliance is covered: e-signature capture, printable disclosures, audit trails. It can even auto-fill a printable credit app for the deal jacket if required. Adoption sticks because this saves steps, not adds them.
Connected Credit
One Customer, One Process.
You don't need another lead form. And paper is painful. Neither shows up in reports, but both cost you buyers and deals. Customers don't think in channels. They simply expect the process they started to continue wherever they choose to finish it. When it doesn't, they don't blame the technology. They blame the dealership. Every restart chips away at confidence and trust. One process creates one experience.
No more “online process” and “in-store process.” One customer. One process. One record. Buyers start and finish where they want. Selling the way your customer wants to buy is good for business.
See what the bundle does
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One Price, All Options
Short or long forms. Hard or soft pulls. All included in one fixed monthly subscription. No upsells. No nickel-and-diming. No long-term commitments.
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Your Process, Your Choice
Configure the platform around your process, not ours. Online, in-store, or both. Built around how your dealership sells.
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No Switching Required
Compatible, not competitive. Includes integrations with your website, CRM, RouteOne, Dealertrack, and the credit bureaus or reseller you already use. No disruptions.
See what the bundle does
Because “working” isn’t the same as working well. Separate tools often mean separate workflows. Leads get routed inconsistently, credit info ends up scattered or delayed, and sometimes it never even makes it to Sales, F&I, or the desk. That is more than a tech gap, it’s a process failure. Buyers feel it too. They start online and hit a wall in-store. The bundle isn’t two tools under one roof. It’s one platform built to carry the buyer all the way through. One setup, one vendor, one record. It works smoother, costs less, and gives you confidence every step of the deal.
What Our Customers Say
ONLINE
“Eliminating paper credit apps and re-keying is saving us almost 15 minutes per deal.
It integrated seamlessly with our existing systems, and our team was up and running quickly. “
INFINITI of South Bay
Torrance, CA
IN-STORE
“We more than doubled our online credit applications almost immediately.
The product was simple to embed into our existing websites, regardless of the website provider.”
Ed Morse Automotive Group
Delray, FL
CONNECTED
“eLEND’s Credit Solutions are a key component of our Digital Retailing strategy, including a paperless in-store credit process.
Their platform helps us create a more connected experience for our guests.”
Longo Toyota
El Monte, CA
