Cybersecurity Best Practices for Car Dealerships Post-CDK Global Attacks

By Eric Solomon | October 28, 2024
Cybersecurity Best Practices for Car Dealerships

Every business needs to be on high alert regarding cyberattacks. Much of the data businesses generate, store, transmit, and use includes valuable PII (personally identifiable information), and hackers are eager to obtain it. No matter the size of your business, your infrastructure, or the cybersecurity best practices in place, you are at risk.  Attack numbers…

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8 Top Car Dealership Marketing Strategies

By Eric Solomon | September 9, 2024
modern car dealership with a large selection of vehicles displayed both outside and inside a glass-fronted building. Several people are seen walking around and interacting near the cars. Floating above the dealership are digital icons representing major social media platforms, including Facebook, Instagram, Google, YouTube, and Twitter, all connected by a network of lines.

Gaining high-quality leads for your car dealership has become more challenging and competitive than ever. Many factors are influencing today’s car buyers. Interest rates aren’t as favorable to borrowers. Many locations have an inventory surplus increasing days on lot numbers, and consumers are keeping cars longer. Savvy businesses must transform their car dealership marketing to…

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