Bridging the Trust Gap: How to Achieve Transparency and Profitability with Digital Desking

digital desking

Introduction The automotive retail industry is approaching a tipping point, facing a dilemma that centers on diverging preferences: how dealers want to sell and how buyers want to buy.  Traditionally, dealers have hesitated to fully embrace transparency, understandably fearing it might undermine profitability.  However, this mindset is increasingly at odds with the buyer’s demand for…

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