Credit Solutions
The fastest way to increase shopper to sales ratios.
CreditPlus is the best performing and certified secure digital credit platform available in the retail automotive industry. We offer web-based solutions, pre-screen and pre-qualification solutions, built-in compliance tools, and a fully connected online to in-store credit workflow.
85%
of car shoppers would more likely buy from a dealership that allows them to start or complete nearly all of the vehicle purchase online.
Stand out where your customers start out.
As part of a digital first, credit first experience, CreditPlus delivers the highest lead to sales conversion ratios and ROI available in a digital credit platform. Put us to work:
Website Plug-In:
Highest lead conversion ratios and ROI available in a digital credit solution.
Digital Marketing:
Maximize your lead generation efforts (i.e. Email, Social Media, Texting, etc.) with sales-person, vehicle and campaign specific credit app URL’s.
Digital Retailing:
Accelerate the conversion of your digital retailing leads to fundable, transaction ready buyers.
In-Store:
Paperless, self-service enabled credit portal allows customers to securely submit a new credit application or access previously submitted applications - accelerating your sales process.
Our Credit Solutions
For one monthly price, use one, multiple or all of our remote buyer and showroom digital credit solutions as part of a CreditPlus™️ subscription.
1. Express Credit App
Configurable soft-pull quick application plugs into any website platform, or embedded into any email, PPC or Social Media campaign - delivering instant credit decisions and the highest lead conversion ratios and ROI available in a digital credit solution. Includes performance guarantee
2. Digital Retailing Credit App
Accelerate conversions of your higher intent remote or in-store buyers with a fully digital, fully configurable, hard or soft pull long-form application with optional digital signature capture and printable credit application autofill.
3. Customer Gateway
Convert more shopper opportunities into transactional deals with a certified secure communications platform for consumers to re-access and update previously submitted information, uploaded any required documentation, add references and interact with you the dealer.
4. Showroom Credit Portal
Sell more cars faster with a paperless, self-service enabled credit portal and fully integrated credit workflow that allows customers to securely submit a new credit application or re-access and append a previously submitted lead/application
5. PreScreen Express
Dealer initiated soft-pull credit solution only requiring only the customers name and address, providing you an upfront snapshot of the customers credit profile, and insights into their buying power before you start working the deal..
Dealer Advantages
More Live Credit Score Leads
>60% Express Credit App 'Form Complete’ ratios [5x more conversions compared to long-form credit applications] Hundreds of dealer customers are averaging 100+ live credit score leads/month.
Showroom Traffic Builder
Express Credit App generates an average of 36 motivated, down funnel, prequalified leads to your dealership every month.
Higher Closing Ratios
So much more than just lead generation, >35% of your remote live credit score leads will close at your store within 4 weeks.
Connected Workflows
Online to in-store credit workflow includes direct integrationswith DealerTrack, RouteOne, and all major CRM, Inventory and website providers; API’s enable bi-lateral information exchange with many Digital Retailing platforms.
Reduced Transaction Times
Showroom, self-service enabled credit workflow – initiated at any point in your sales process - means never leaving the customer alone and saving up to 20 minutes per deal.
Structures More Profitable Deals...Faster
Knowing your shoppers credit profile and buying power upfront enables the desk or BDC manager to move the customers down funnel - in the right deal structure and finance product - right from the start.
Sell More Cars
Quoting credit and vehicle qualified rate, term, and payment options - matched to the best lender fundable programs - is a trust builder leading to higher visitor to sales closing ratios and fewer defections.
Amazing Buying Experience
Early realistic payment quoting, frictionless and transparent negotiation, and faster transitions to and through delivery are significant drivers of customer satisfaction and loyalty.
Month-To-Month Freedom
We want to earn your business everyday. No long-term contract to lock you down. Monthly fixed pricing. No hidden fees.
Some of Our Customers
We work with all dealership types, all OEM brands and many of the largest dealer groups.
Not All Credit Reporting Solutions are Created Equal
What Our Customers Are Saying
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“Switching to eLEND’s showroom credit solution has been a serious upgrade to our workflow. Eliminating paper credit apps and re-keying is saving us almost 15 minutes per deal, keeping things moving faster and reducing errors. The best part? It integrated seamlessly with our existing systems, and our team was up and running in no time. Huge time-saver! And John’s support is next level—any issues we have, I feel like he knows about it before we do!” -
“Getting the showroom credit product up and running at Caruso Mazda of Long Beach was quick and painless. It plugged right into our existing workflow with no disruption, and our team picked it up immediately. Since implementing it, we’ve seen higher closing ratios and a smoother deal process. It’s exactly the kind of efficiency every dealership needs.”
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“The credit tool makes it easy to accurately quote clients without generating a hard inquiry. Very easy to use for both the client and dealership staff. Support has been amazing. They are always available for new user training, periodically checks in on my team, and is always responsive to our requests.”
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“We’ve been an eLEND client for almost 20 years. The showroom app is secure, easy to use and accurate. I work with many vendors and the quick and responsive support we get from your entire team is unmatched. Frankly, we’d pay more for what you provide us. Highly recommend!”
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“Shaving time off every deal makes a real impact and that’s exactly what this product does. Our credit workflow is now fully digital, eliminating all the manual steps from our previous process It plugged into our existing systems with little to no disruption. Our customers like being able to complete steps on their own and get immediate credit decisions. And we’re closing deals faster than ever. It’s paid off big time for us!”
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“Managing credit apps used to slow us down, but eLEND’s Showroom Credit Product changed that. Paperless credit applications, remote doc uploads, and digital signatures keep deals moving without the usual holdups. The setup was quick, the dashboard keeps everything organized, and it works seamlessly with our process. Solid tool, great support—exactly what we needed.”
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“The showroom credit bundle has taken our process to the next level! What I appreciate most is how it’s improved the buyer’s experience—it’s faster, more convenient, and exactly what today’s customers expect. Plus, it’s fairly priced, which makes it a win-win for everyone involved. If you’re looking for a solution that saves time and works effortlessly, I highly recommend it. It’s been a fantastic addition to our operations.”
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“Since implementing eLEND’s digital retailing credit product, we’ve seen a steady increase in credit apps and finance leads at Ray Price Mazda. More buyers are completing credit apps online, making the process smoother and faster in-store. The added efficiency has improved closing rates, and the ROI was clear from the start. Well worth it!”
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“Overall, I highly recommend eLEND Solutions showroom credit solution. This platform adds immense value to our dealership, enabling us to close deals faster and provide a better user experience for our customers. We have always enjoyed using this platform, and it has truly made our operations more efficient.”