Your Dealership. Your Way.
Powered by Middleware.
Eliminate the disconnect between shopping and buying with our vendor-neutral middleware platform. Through real-time, lender-matched funding scenarios at the point of sale, we deliver efficient, frictionless, and more profitable transactions both online and in-store.
Why Choose eLEND Solutions?
Technical Expertise
Backed with 180 years of combined automotive and finance technology experience, we’ve processed millions of credit applications for thousands of dealers over the years.
We are a certified partner with all credit repositories, have access to raw credit data, have the technical capabilities to parse the data and have the required compliance and security certifications to do it.
Technology
Advanced credit filtering and calculation logic provides every customer with personalized, fundable lease and finance calculations for all year, make, model, trim, option combinations and all credit tiers - for all buying scenarios.
Easy to
Work With
Vendor-neutral platform, unifying API’s and almost endless configuration options give you the flexibility to determine what advantages and workflows work best for your strategy, your process and your customers.
Some of Our Customers
We proudly serve some of the largest dealership groups and #1 nameplates in the country.
Connected Solutions
for Connected Retailing
Our solutions offer almost endless configuration options, giving you
the control to profitably sell the way your customers prefer to buy.

Connected Retailing Solutions
Our middleware solution bridges the gap between shopping and contracting, delivering real-time, real lender-matched deal structures for all customers and all buying scenarios.

Digital Credit Solutions
Our deal generation platform delivers fully digital, online and in-store credit experiences with one certified secure platform and the best browser-to-buyer conversion ratios available.

Identity Verification Solutions
Protect your customers, your reputation and the transaction from identity and financial fraud risks with the most advanced identity verification program available in retail automotive.

Finance Pre-Desking Solution
Deliver real deals in real time with digital retailing 'pre-desking" innovation and personalization - with lender matched deal structures online or at the desk in seconds for all year, make, model;, trim, option combinations.