eLEND Pandemic Sales
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In this article
- 1 The Great Leap Forward in Digital Retailing Adoption: Blessing or a Curse?
- 2 How Has the Pandemic Changed Sales Dealership Operations?
- 3 Did the Pandemic Accelerate DR Adoption?
- 4 78%
- 5 What Are the Results of Pandemic-Driven DR Adoption?
- 6 So, what Is the Auto Dealership ‘New Normal’?
- 7 Pandemic: Blessing or Curse?
The Great Leap Forward in Digital Retailing Adoption:
Blessing or a Curse?
Covid-19 hit like a shock wave in March 2020, initially shutting down dealerships and then impelling dealers to embrace change and adopt digital retailing as a low-touch transaction alternative. A new survey from eLEND Solutions asks dealers about the pandemic’s impact on dealership operations and digital retailing adoption—and if the result was a blessing, a curse or both.
How Has the Pandemic Changed Sales Dealership Operations?
Nine months after the initial pandemic shutdown, the vast majority of auto dealerships (73%) reported having both open showrooms AND remote deliveries.
Did the Pandemic Accelerate DR Adoption?
Clearly, the need for a more contactless process compelled a digital change that had been brewing for some time: dealers overwhelmingly agreed that the pandemic drove DR adoption.
78%
Of Dealers Said
Yes, the Pandemic
Accelerated Adoption
of DR
What Are the Results of Pandemic-Driven DR Adoption?
Dealers report that they not only achieved an acceleration in transaction times, something they have
been saying they wanted for years—but this rapid adoption of DR appears to have avoided what dealers
have long feared—negative impact on PVR.
So, what Is the Auto Dealership ‘New Normal’?
Dealers were asked if the change to dealership operations, driven by the pandemic, are going to stick as they evolve into a new
normal? The answer is a resounding yes. In fact, 90% will continue digital retailing at their dealership.
Pandemic: Blessing or Curse?
So, is there a silver lining in the business challenges presented by the pandemic? Auto dealers appear to think so, especially in light of the positive impact DR has had on transaction times and PVR.
To Access the Full Survey Report “The Pandemic Drove a Great Leap Forward In Digital Retailing Adoption” Visit, elendsolutions.com/elend-2020-dealer-survey-report