pete-eland-ceo

Pete Macinnis

Founder and CEO of eLEND Solutions™

Pete brings 40+ years of experience in automotive finance and technology to his role as Founder and CEO of eLEND Solutions™. Founded in 2003 as DealerCentric®, eLEND Solutions™ is a privately held automotive FinTech company focused on deal generation solutions for the retail automotive industry. The platform specializes in hybrid digital credit, identity, and finance solutions - designed to accelerate conversions of digital end-to-end purchase experiences - concluding with a fundable, transactable deal structure.

Pete began his career with WFS Financial where he spent 14 years in various management positions that helped grow the company to over $4 billion serviced. Pete left WFS and co-founded auto finance company Onyx Acceptance in 1993. Onyx originated over $14 billion in auto loans, went public in 1996 and was acquired by Capital One in 2005.

AI and Car Dealerships: A Closer Look at the Changes

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AI and Car Dealerships: A Closer Look at the Changes

Artificial intelligence—or AI—isn’t just a buzzword tossed around at tech conferences anymore. As adoption grows, AI in the automotive industry is becoming a real factor in day-to-day dealership operations. It’s showing up in more places than many...

Modern Conveniences for Your Dealership Showroom

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Modern Conveniences for Your Dealership Showroom

Car buyers today aren’t just looking for the right vehicle—they’re looking for the right experience. They expect fast, seamless transactions everywhere else—whether they’re ordering online, transferring money through a banking app, or checking i...