Pete Macinnis

Pete MacInnis is the Founder and CEO of eLEND Solutions™ (formerly DealerCentric Solutions), a FinTech company that has served thousands of dealerships since 2003. Under his leadership, the company has grown into a premier provider of credit, identity verification, and finance pre-desking technologies. Its vendor-neutral, API-based middleware platform is designed to enable true end-to-end connected retailing for the retail automotive industry.

With more than 40 years of experience in automotive finance and technology, Pete is widely recognized as an industry innovator and forward-thinking leader. His ability to anticipate digital trends has helped shape how dealerships approach financing and the connected retail process.

Earlier in his career, Pete co-founded Onyx Acceptance Corporation in 1993, which was later acquired by Capital One in 2005. Prior to that, he spent 14 years at WFS Financial, where he held various management positions and played a key role in growing the company from $100 million in assets to over $4 billion serviced.