Pete Macinnis

Pete brings 40+ years of experience in automotive finance and technology to his role as Founder and CEO of eLEND Solutions™. Founded in 2003 as DealerCentric®, eLEND Solutions™ is a privately held automotive FinTech company focused on deal generation solutions for the retail automotive industry. The platform specializes in hybrid digital credit, identity, and finance solutions - designed to accelerate conversions of digital end-to-end purchase experiences - concluding with a fundable, transactable deal structure.

Pete began his career with WFS Financial where he spent 14 years in various management positions that helped grow the company to over $4 billion serviced. Pete left WFS and co-founded auto finance company Onyx Acceptance in 1993. Onyx originated over $14 billion in auto loans, went public in 1996 and was acquired by Capital One in 2005.