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Mismatched payments strain dealership sales, new study finds

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Pre-Approvals or Pre-Quals? Customers Can’t Tell.

Presenting a pre-qualification as a “pre-approval” sets off a chain reaction: false expectations, wasted time, and lost gross. This article breaks down why it happens and what it means for your store.

From the BDC to F&I, bad signals create friction across the store.
Sales runs with shaky numbers, and F&I gets stuck resetting the deal.
Customers walk away feeling misled, and trust takes the hit.

SEE HOW TO STOP IT

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